US Market Education · Free & On Demand
Learn the
US market.
From anywhere.
Free, on-demand resources for established Nigerian businesses ready to understand what American market entry actually requires. No travel. No enrollment. No waiting.
Access the free toolkitLearn from wherever you are. No travel required.
GABAWorks Nigeria is a free, self-paced educational toolkit built for established Nigerian businesses that want to understand how the American market works before they enter it. There are no live sessions, no application process, and no cost. You start when you are ready and go at your own pace.
What Is Inside
The curriculum.
Each resource focuses on a different dimension of operating in the US market. Work through them in order or start where you need most.
Resource One
Establishing your legal entity
How to structure your business legally for US market entry, including what entity type fits your goals and what American partners will expect to see.
Resource Two
Financial foundations
The financial discipline that US buyers, banks, and partners look for, and how to build the records and stability that open doors in the American market.
Resource Three
Your digital presence
What a credible, professional online presence looks like from the American buyer's perspective, and how to present your business before the first conversation happens.
Resource Four
Business longevity
How operational history and track record affect your credibility with US buyers, lenders, and institutional partners, and how to document and communicate yours.
Resource Five
Partnerships and market relationships
How to identify, approach, and build the US business relationships that move your goods into the American market, including distributor and buyer engagement.
Resource Six
Legal and compliance
The regulatory and compliance requirements that govern doing business in the United States, including common issues that international businesses encounter at entry.
More inside
Additional resources on the platform
The full toolkit includes additional resources available when you enroll.
Who This Is For
This toolkit is
for you if…
This toolkit is an educational resource. It is designed to build your knowledge of the US market. Outcomes depend on your business, your readiness, and the steps you take from here.
About This Resource
Developed by the
GABA Foundation.
The GABA Foundation is a research and policy institution serving African and Caribbean diaspora communities in the United States. The GABA Marketplace Center in Detroit, Michigan serves as a physical US market access point for African exporters entering American trade corridors.
This toolkit is made available at no cost as a public education service.
Get Started
Free. Online.
Available to you right now.
No enrollment. No travel. No waiting. Access the full toolkit on Teachable and start building your knowledge of the US market today.